The odd fact behind us being taken as subject is that as much as we all have been the targets of marketing communications for pretty much our entire lives, it?s but a select small percentage of the population who understand what it is and how it works. the persons who are studying and living with what we call as marketing communication is what we call market communicators.
The strategy of an organization must be appropriate for its environmental circumstances, resources, and core objectives. To pattern the strategic advantages of the company to the business environment the organization faces is what the process involves. To put the organization into a position to carry out its mission effectively and efficiently is one of the objective of an overall corporate strategy.
Science and art has been made to be complex as you have already heard about subliminal advertising. Subliminal Advertising is a form of marketing communication that is done to transmit hidden messages to the public and it takes in a wide range of forms. Today?s generation already shows that many corporations have been using subliminal advertising already.
Subliminal marketing communication is being done on the Internet as it has been on TV, and radio but one new genre of marketing communications confined exclusively to the Internet, is called mass interactive marketing communications. It has been generating a huge buzz not only due to its effectiveness, but also because of the potential and availability it holds.
The word interactive definitely means that it is a two way interaction allowing the public to feel and at least have the actual communication with the marketer. Of course two way communications have been around ever since the first person filled his or her basket with something to sell, so in that respect that it is never considered a huge breakthrough to the public.
What is a huge deal though, is that online interactive communications allows you to conduct simulated one on one communications with multitudes and from various people spreading all over the globe from different races, if that be the case. In fact you may have already ran across auto-responding emails and not even been aware of it if those were really professionally made and done.
A series of prewritten emails that are arranged to be sent out in a specific set order that ideally leads a person in a step by step fashion as close as possible to a sale or, ?marketers end goal? refers to auto responding email. spamming is most likely the term but they mean two different things.
A well crafted auto-responding emails are produced and arranged in such as way that your recipients are made to believe that they are ?personally written? and sent. A four to five series of back and forth emails are expected where preferably you were making a response you the last emails sent.
the art and sciences of this marketing communication has become so advanced because also of the main fact that it becomes more fascinating to look at while digital communication has become more advanced. It definitely calls for one reason and purpose which is to drive sales to the people.
Interested to understand about what is strategic planning? If so better read millenial marketing now.
Posted by Jeanene Teeple on Sep 23rd, 2011 and filed under Finance. You can follow any responses to this entry through the RSS 2.0. Both comments and pings are currently closed.Source: http://www.chillicious.com/finance/know-marketing-communications-and-brand-communications/
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